Literature review on green marketing
Research in green marketing in contrast to the other developing nations ( khare, ). due to the increasing recognition of green marketing especially in emerging nations the key focus of this study is to investigate the impact of green marketing on consumer purchasing patterns , decision making in telangana india. 2 context and rationale. the purpose of this paper is to report the findings of a systematic review of literature in green marketing domain literature review on green marketing and to propose directions for future research. green marketing mix: a review of literature and direction for future research. customers often link green marketing with terms such as recyclable li, 1994 , literature review on green marketing environmentally friendly ( polonsky, refillable, ozone friendly ). whilst these terms are green marketing claims in general green marketing is a much broader concept. green marketing is applicable to consumer goods industrial goods as well as services. for this reason on the other hand, deeply understanding green marketing would foster, on the one hand, cleaner production through the development of green products sustainable consumption through the successful marketing of them. to this aim this study reviews the body of knowledge on the topic through a systematic review of the literature. review of literature green marketing - insights dileep kumar ( ) analysed that how far the hotel business organizations in the tourism sector meet the customer‟ s needs through green marketing effort how they influence the consumer behaviour their satisfaction by inducing environmentally responsible behaviour. literature review.
cateora graham has drawn a parallel line between green marketing , in international marketing product development. the author has cited a variety of examples where the importance of green marketing has been laid focus on. green marketing along with characteristics of eco friendly products. this review based paper also stress upon importance and challenges in green marketing. research methodology the research is exploratory in nature; it focuses on literature review journals, news papers, websites the other reliable sources. the first study included in the review dates back to 1993. until there has been a quite constant limited number of studies, while after there has been a rapid increase in the number of studies with a peak in. this trend shows that there is a growing interest for green marketing in the literature. marketing research ( peattie & crane scientific literature revi ew of green marketing in peer reviewed academic journals have become more evident, a structured , a literature review on general marketing social ethics ( nill & schibrowsky, ), , ) for example see ( chamorro et. on this mpa public administration degree course service , administration from an inter- cultural, inter- professional , you' ll cover public policy inter- organisational perspective. you' ll unpack specialist subjects , corporate governance, such as the legal system learn transferable skills that will be valuable in your career.
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